Yale New Haven Health
At Yale New Haven Health, we begin each day with optimism. We believe in hopefulness and confidence in the future, and we see life and health as full of possibility.
Health is the one element of life that enables all others. Our goal is simple: keep you healthy and active, heal you when you need it, and get you back to your life.
A Consistent Identity
Yale New Haven Health represents our entire health system, our hospitals, our physician group, and the communities we serve. Wherever you see our name and logo, whether at a hospital, a physician's office, or an outpatient center, you're connected to the same organization, the same standards of care, and the same commitment to you.
Our Design
Our visual identity was built to reflect who we are: clean, modern, and optimistic. Simple typography, bright and welcoming colors, authentic photography, and open, uncluttered design all work together to convey clarity, honesty, and confidence.
Our color palette centers on two tones of blue. Dark blue reflects quality, prestige, and strength. Light blue reflects vitality, energy, and health. Together, they express both the heritage and the forward momentum of our organization.
How We Communicate
The words we use matter as much as the way we look. Everything we write and say, to patients, families, and the community, carries the same tone: optimistic, clear, and human. When our visual identity and our voice work together, they create a stronger, more consistent impression of who we are and what we stand for.
Experience Our Brand of Optimism
Yale New Haven Health is more than a name. It's a promise: to bring hope, confidence, and possibility to every person we serve.
Need Assistance?
If you have any questions regarding the Yale New Haven Health brand, need a logo or have a creative request, contact: [email protected]
