The Yale New Haven Health Brand

Yale New Haven Health introduced a new visual expression of our brand in May, 2016. The clean and modern look, which emphasizes “Health,” creates a focus and provides inspiration for both internal constituents and the patients and communities we serve.  

The decision to rebrand was based on extensive market research which highlighted a need to clearly communicate that Yale New Haven Health is much more than a collection of independent entities which established itself in the 1990s. Rather, YNHHS has emerged as a continually and rapidly evolving entity which shares knowledge, resources and best practices across geographic lines and areas of specialization to ensure that the patients, families and communities we serve benefit from the very best that healthcare has to offer.

To learn more about Yale New Haven Health, we invite you to experience our brand of optimism.